A new campaign aimed at providing Ontario parents with the facts about COVID-19 vaccination for children aged five to 11 flips the script on a familiar family topic, asking: Parents, have you done your homework?
Just as children are expected to do their homework, now it’s time for parents to do their own to make an informed choice about COVID-19 vaccination for their kids. Tutoring is available from medical experts available to answer questions.
The Children’s Health Coalition, a collective of children’s health organizations across Ontario, created the Parent Homework kids’ vaccine campaign, which launched this week. The campaign features TV and digital advertising, social media content including YouTube videos, and a new website in English and in French.
Parenthomework.ca offers reliable resources to families with the facts about the COVID-19 vaccine, and a curated list of frequently asked questions specific to the five to 11 age group, including some of the most commonly asked questions received by Coalition members. The website links parents with tutors at the SickKids COVID-19 Vaccine Consult Service, and provides links and information to help parents and caregivers book vaccination appointments for their kids.
The campaign is designed to support families by providing trusted information about COVID-19 vaccination for children and learn from medical experts, all in one place.
The Children's Health Coalition includes CHEO, Children’s Hospital – London Health Sciences Centre, Children’s Mental Health Ontario, Empowered Kids Ontario, Holland Bloorview Kids Rehabilitation Hospital, Kids Health Alliance McMaster Children’s Hospital, and The Hospital for Sick Children.