What's New

19 November 2018

OACRS has a new name: Empowered Kids Ontario

New brand identity reflects who members are, what they do and why it matters

The Ontario Association of Children’s Rehabilitation Services, a not-for-profit organization representing the province’s publicly-funded child development and rehabilitation sector, is excited to introduce its new name, Empowered Kids Ontario-Enfants Avenir Ontario (EKO-EAO).

“Empowered Kids Ontario-Enfants Avenir Ontario speaks to who we are as a sector, what we do, and why it matters,” says Chair Penny Smiley. “EKO members comprise a dedicated community, driven by the vision of kids with special needs and their families living their best lives. Our new brand very effectively communicates this message.”

The name was selected based on research that explored member, stakeholder, volunteer, parent and partner insights into the association, the key role members play in child development, and building on a culture of innovation that ensures ongoing exceptional service to kids with special needs and their families.

“We’ve been delighted by the tremendous engagement and excitement this process generated,” says CEO Jennifer Churchill. ”By capturing these collective voice and values, our new name—Empowered Kids Ontario-Enfants Avenir Ontario—was born, together with a new look that elevates who we are as a sector and symbolizes our aspirations for the future.”

The brand story was tested with stakeholders who affirmed that the identity demonstrates the sector’s commitment, accomplishment and vision.

“As we re-define ourselves as Empowered Kids Ontario, it is with pride that we look back and recognize the accomplishments of our sector, and of our association in its first 40 years,” notes Smiley. “This is a milestone for the association, and a testament to the work we do and our vision going forward. We are excited for Empowered Kids Ontario to build off of this momentum.”

Empowered Kids Ontario-Enfants Avenir Ontario is a member association representing Ontario’s publicly-funded child development and rehabilitation agencies that provide integrated, evidence-based, family-centred care to kids with special needs and their families, so that all kids can live their best lives. Follow us: @empoweredkidsontario; facebook.com/empoweredkidsontario.